Alterna White Truffle Luxury Shampoo is formulated with White Truffle Extract, one of the planet's richest sources of B vitamins. B vitamins are critical for the assimilation of proteins and amino acids, and are vital to the promotion of healthy, beautiful hair. They enhance the strength of the hair, reduce split ends and protect the hair from breakage without causing buildup. Alterna White Truffle Shampoo is ideal for daily use and safe for chemically-treated hair.  

Learn more about Alterna White Truffle Luxury - Jennifer Anniston's long-time stylist Chris McMillan uses Alterna White Truffles Shampoo and Conditioner on Jennifer's hair - as recently announced on The Today Show and in People Magazine by stylist guru Steven Cojocaru.

Alterna Luxury - Experience The Ultimate In Luxury. LUXURY is formulated with White Truffle Extract, one of the planet's richest sources of B vitamins, also known as "the beautifiers". B vitamins are critical for the assimilation of proteins and amino acids, and are vital to the promotion of healthy, beautiful hair. They enhance the strength of the hair, reduce split ends and protect the hair from breakage without causing buildup.

Apply Alterna's White Truffle Luxury Shampoo wet hair. Work into lather. Rinse and repeat if necessary. For optimal results, use Alerna's White Truffle Luxury Conditioner. Observe extraordinary results after just on use.
Water, Ammonium Lauryl Sulfate, Wheatgermamidopropyl Betaine, Palm Kernelamide MEA, Sodium Lauroyl Oat Aminoacids, Sodium Methyl Cocoyl Taurate, Caprylol Glycin, Hydrolyzed Wheat Protein, Coco-Glucoside, Coconut Alcohol, Glycol Distearate, Quaternium-75, Tuber Magnatum Extract, Olive Fruit Oil, Caviar Extract, Evening Primrose Root Extract, Gardenia Florida Extract, Quillaja Saponaria Bark Extract, Olibanum, Arnica Montana Flower Extract, Nettle Extract, Cassia ltalica Leaf Extract, Calendula Officinalis Flower Extract, Matricaria Extract, Rosemary Leaf Extract, Hydrolyzed Silk, Hydrolyzed Pearl, Panthenyl Ethyl Ether, Panthenyl Hydroxypropyl Steardimonium Chloride, Biotin, Polyquaternium- 28, Dimethicone Copolyol, Steareth-4, Quaternium-75, Hydroxypropyl Methylcellulose, Propylene Glycol, Fennel Seed Extract, Saccharomyces Lysate Ferment, Saccharomyces Copper Ferment, Saccharomyces Zinc Ferment, Superoxide Dismutase, Lactoferrin, Retinyl Palmitate, Phospholipids, Corn Oligosaccharides, Copper Lysl Oxidase, A