Phytocitrus is a refreshingly citrus scented shampoo that locks-in and preserves your color. It helps maintain vibrant color, restores pH balance and leaves hair soft and smooth. Grapefruit extract, which is naturally acidic, eliminates excess alkalinity and smooths the hair scales for intensely shiny hair. Twice a week cleanser.
Hair coloring, bleaching and perming are used to make hair more beautiful, however, even advanced formulations and applications sometimes leave hair dry, damaged, and lackluster. These techniques are based on chemical reactions that modify the hair structure, and despite careful neutralization, remaining alkalinity can persist. Hair scales remain open leading to a loss of radiance and poor color fixation.
The PHYTO Solution: Close and smooth the hair scales using the acidity of citrus fruit to soften, nourish, and provide UV protection for hair.
Hair Care for Color Treated Hair:
PHYTOCITRUS vital radiance shampoo with grapefruit extract
PHYTOCITRUS vital radiance mask with plant butters and grapefruit extract
PHYTOMIST instant hydrating conditioner with lotus flower